Aveda Earth Month Campaign
The Aveda Earth Month Campaign is responsible for raising millions of dollars for environmental causes and awareness since they first set out to educate the world in 1990. With an army of Aveda salon and spa professionals, employees, and volunteers – an international call for action takes place throughout the month of April. From environmental issues on an international level to protecting local biodiversity – the Earth Month campaign concentrates on one specific theme each year to raise awareness, educate supporters, and raise funds for non-profit conservation organizations.
This month, 2009 is focused on clean water for all. Why push for a clean water campaign? According to the U.S. Department of Agriculture, conventional farming is one of the leading polluters of waterways in the United States. A United Nations report also estimates that every 15 seconds, a child dies from lack of clean water. Aveda not only supports organic farming and clean water initiatives, but will also donate every cent to the cause when you buy the limited-edition, light the way candle with organic lavender for $10.
Green Ingredient Policy
Aveda pushes a 'green ingredient' policy whenever possible, offering products sourced from organic, sustainable, or renewable plant-based substances. They also support:
- Ecosystem preservation
- Biodegradable ingredients
- Fair compensation to suppliers
- Alternative methods to animal testing
- Environmentally responsible processing
- Organic essential oils
Labels: clean water, Earth Month, earth-friendly practices, environmental awareness, environmental campaigns, green ingredients, organic candle, recycled packaging, recycling plastic, wind energy
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home